Custom Squarespace Website & Brand Identity | The Cheer & Dance Connection
When The Cheer and Dance Connection approached me, they had a vision: to energize their online presence and showcase their dynamic community of cheerleaders and dancers. Their existing website lacked the vibrancy and professionalism that matched their programs' passion and excellence.
I began with a full brand refresh, creating a bold, lively identity that captured the spirit of their mission. This included a refreshed logo, a cohesive color palette, typography selections, and custom graphics that celebrated movement and energy.
With the branding foundation in place, I designed a custom Squarespace website tailored to their audience. The new site is engaging and easy to navigate, with features like:
Program Pages: Clear and vibrant descriptions for cheer and dance offerings.
Community Hub: A dedicated space to highlight how they support the community and special needs athletes- the forefront of their mission.
Registration Streamlining: Simplified enrollment with intuitive forms and a mobile-friendly design.
SEO Optimization: Built-in strategies to boost local visibility in northern Colorado.
The result? A website as dynamic and inspiring as the athletes they train gives The Cheer and Dance Connection a professional online presence that stands out and draws in new members.
